Rhein-Neckar-Zeitung – March 2022

On Thursday, 17th of March, Peter Lahr published an article about us in the Rhein-Neckar-Zeitung, our regional newspaper. A rather fitting date to be writing about an Irishman! For the sake of friends, relatives and those lovely customers who don’t speak German, here is a translation of Peter’s article. On the search for the perfect cider flavour. Old and new meet directly in Ines and Barry Masterson’s work. On the one hand, it’s impossible to miss. After all, their lovingly renovated half-timbered house from 1777 is right next to the modern new Schefflenz town hall building with its monochrome Monopoly House silhouette. On the other hand, it is unmissable, because the ciders and perrys (pear wines) that the two have […]

#HYPE 2020 Released

In January this year, Dick Withecombe (@FormerCiderBuzz) posted a link to Eleanor Leger’s (of Eden Cidery fame) excellent Cidernomics site where the welcome message struck a chord. In this, Eleanor writes about how important hype is for the underdog cidermakers, and small producers in general. She wrote “… without hype, consumers won’t learn about the underdogs – the small entrepreneurs who are trying to bring high quality, ‘real’ food back to the market. And unless consumers start purchasing from these underdogs, they won’t be able to overcome the obstacles that the modern food system poses for them”. In our small COVID-induced WhatsApp group of cidermakers and a bit on Twitter, we discussed this a little, and I came to the […]